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We are proud to announce our platform partnership with the leading data exchange market place –Leadcube.   Leadcube has integrated the Sertifi eSignature solution into their platform to enable their customer to provide a complete  in session lead to close cycle.   With Sertifi and Leadcube, customers are experiencing 20% increase close rate and drop off reduction of over 30%.    From our release:

“Sertifi, the country’s leading esignatures and Web contracting provider, signed on LeadCube, an online intelligent lead management software company, as a reseller in September.

“LeadCube now offers our solution to their customers as part of their platform,” says John Stojka, Sertifi’s co-founder.

Leadcube’s clients require a method of capturing electronic signatures, says Adam Mateljan, vice president of operations, adding, “We researched a number of providers, and felt Sertifi offered the best product.”


Electronic signature ( electronic signatures ) and digital signatures are very different and use different types of technologies.  For example, authentication used in electronic signatures are typically email based ( Sertifi technology ) while digital signatures are PKI based.    As more and more businesses go paperless, the efficiency of getting documents executed on email based electronic signatures are becoming the default standard for companies such as Microsoft, Careerbuilder, Intercall and many others.   Digital Signatures, not so much.
Here are some definitions from the dictionary:

Electronic Signature or eSignature:
An electronic signature, or e-signature, is any electronic means that indicates either that a person adopts the contents of an electronic message, or more broadly that the person who claims to have written a message is the one who wrote it (and that the message received is the one that was sent).

The term e-signature, or esignature  is a common abbreviation of the longer term electronic signature and has the same meaning.

Digital Signature
A digital signature scheme typically consists of three algorithms:

  • A key generation algorithm that selects a private key uniformly at random from a set of possible private keys. The algorithm outputs the private key and a corresponding public key.
  • A signing algorithm that, given a message and a private key, produces a signature.
  • A signature verifying algorithm that, given a message, public key and a signature, either accepts or rejects the message’s claim to authenticity.

Two main properties are required. First, a signature generated from a fixed message and fixed private key should verify the authenticity of that message by using the corresponding public key. Secondly, it should be computationally infeasible to generate a valid signature for a party who does not possess the private key.

Online Signature
The term online signature is colloquial and describes any kind of signature created online. It does not imply any criteria for authentication, security, or defensibility.  To learn more about eSignatures and electronic signature contact Sertifi at

As one of the leading providers of electronic signature solution, Sertifi has many customers in the Insurance market.    An interesting case that Sertifi has been watching and advising our customers is Barwick Vs Geico.   Excerpt below:

“On April 12, 2010, appellant moved for summary judgment, contending that Ms. Barwick’s electronic signature on the application did not qualify as a written rejection of coverage as required by section 23-89-203. GEICO responded with its own motion for summary judgment, in which it argued that Arkansas Code Annotated section 25-32-107 (Repl. 2002) gives legal effect to electronic records, signatures, and contracts and that Ms. Barwick’s electronic signature on the form satisfied the “in writing” requirement of section 23-89-203. In support of its motion, GEICO submitted excerpts from Ms. Barwick’s deposition, and the “Arkansas Information and Option Form,” completed by Ms. Barwick online. The form indicated that she rejected both medical benefits and medical-payments coverage, and it bore an electronic signature of her name. In her deposition, Ms. Barwick acknowledged that she completed the form on the website and that she did not select coverage for medical benefits. She also testified that she signed the application electronically. Ms. Barwick stated, however, that she had not physically signed any written document provided by GEICO rejecting medical-benefits coverage.”

As a result:

“After a hearing, and upon consideration of the parties’ briefs, the circuit court granted GEICO’s motion for summary judgment, ruling that the online rejection of coverage and electronic signature satisfied the statutory requirement for a rejection to be in writing under section 23-89-203. Appellant filed a timely appeal from the order of summary judgment entered on August 9, 2010.’

Further evidence that electronic signatures and eSignatures are legally binding.

November 9th 2011

As we have seen over the last few years, combining the power of with electronic signatures ( eSignatures ) has provided powerful results to our customers such as the Washington Post, Cricket and Intercall.    We are proud to partner with Libra On Demand who has built an application on top of the platform.    From the Libra Website:

Libra OnDemand is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies, with a comprehensive suite of affordable, easy to use, web applications:

  • CRM & Email Marketing: a complete 360° view of each customer
  • Concierge Desk: customer service in a Single Guest Itinerary
  • Sales, Groups & Events: comprehensive management and organization
  • Loyalty & Rewards: flexible, innovative customer recognition
  • Libra Customer Portal: custom designed, consumer-facing websites
  • Libra HMS Portal: mobile device accessible, employee collaboration tools

We recently did a release with Libra in regards to our electronic signature solution.


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